Google vs. the EU: Unpacking the Antitrust Charges
In the ever-evolving landscape of digital technology and online services, the year 2023 has seen a significant development in the ongoing saga between Google and the European Union (EU). The European Commission, the executive branch of the EU responsible for proposing legislation and implementing decisions, has taken a preliminary stance that Google has breached EU antitrust rules by distorting competition. The EU’s antitrust chief, Margrethe Vestager, has suggested that Google may have to divest part of its adtech business. This is because a behavioural remedy, which would require Google to change its business practices, is unlikely to be sufficient to restore competition and fairness in the market. ...